2K Project Ethos
Client: 2K Games2024 | The Barker Hangar - Santa Monica, CADivisions: Redrock Creative, Redrock Live, Redrock Media
For the launch of Project Ethos, 2K Games invited top gaming professionals and influencers to be the first to experience its new title.
Redrock Entertainment was brought on to design and produce the event and manage the livestream, ensuring both the in-person and digital audiences felt the energy and excitement of the reveal.
The Redrock Media team was challenged with capturing the reactions and gameplay of 100 gamers playing live in the same room, then seamlessly broadcast that experience in real time to Twitch and Discord. To bring this to life, we developed a custom broadcast solution that ingested all 100 gaming stations as individual video sources, captured player audio and deployed seven PTZ cameras to follow the action from every angle.
The result was a polished, high-energy simulcast that intentionally spotlighted the emotions, reactions and pure excitement of the gaming community and ranked #1 on Twitch – driving major buzz for the title’s debut.
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