Wicked: For Good U.S. Premiere
In November 2025, we defied gravity and turned 'Wicked: For Good' into the biggest movie premiere Lincoln Center Plaza has ever seen and the first to take over two major NYC theaters simultaneously.
As the official event producer, Redrock Entertainment led the project from start to finish, with our Creative and Live teams working side by side to make something Ozmazing happen. What audiences saw on premiere night was the result of six months of planning, delivered in just 48 hours of on-site build time.
Our Creative team designed the entire red-carpet experience, producing detailed, life-like renderings that guided every scenic element. They managed all fabrication and floral design, immersing guests into the world of Oz.
At the same time, our Live team handled the realities of producing at scale in New York City: scouting venues, navigating city permits, ground planning, managing the build and overseeing talent arrivals and guest flow across two active theaters.
Guests entered through custom gates to Oz into a lush, emerald-accented landscape filled with dripping florals and custom-built scenic elements. Along the carpet, cinematic installations brought the story to life, including a swinging broom inspired by Elphaba and a shimmering bubble for Glinda. Together, the teams transformed Lincoln Center Plaza into a destination premiere.
Following the screening, the celebration continued 65 stories above the city where we also produced the official after-party at the iconic Rainbow Room.
