Transformers Age of Extinction Global Premiere
Redrock Entertainment was leading the production and broadcast of the global premiere and associated events of Transformers Age of Extinction, the first-ever Hollywood blockbuster to premiere in Hong Kong, China.
To match the grandeur of the event, we set the stage with a towering 25-foot Optimus Prime figure, demanding attention from all who attended. Following the screening, we orchestrated a synchronized rooftop fireworks display across the city’s skyline – harmonizing perfectly with a globally broadcast performance by Imagine Dragons.
In terms of broadcast, our effort began with a fully produced press junket leading into premiere night, during which we oversaw the live red-carpet broadcast. With a dozen cameras and a dedicated team of over 60 crew members, we flawlessly distributed content to 24 global markets, allowing fans to tune in live around the world.
Immediately following the event, our post-production team worked overnight to turn raw footage into refined narratives. Custom highlight packages were created for each major region, featuring behind-the-scenes footage, talent interviews, red carpet moments, the screening and the concert. These region-specific press kits were distributed by morning, giving media timely, compelling stories to share across platforms.