
J-Hope Flower Shop Pop-Up
To celebrate j-hope’s new single 'Sweet Dreams (feat. Miguel)’, HYBE engaged with Redrock Entertainment to create a special floral pop-up shop in New York City for the K-pop star’s biggest fans.


The immersive fan experience invited the BTS ARMY to select their favorite flowers and choose custom branded floral paper and stickers to create a bouquet courtesy of j-hope. Our team led the full event creative, crafting a look and feel that felt true to j-hope’s world – pink flowers, dreamy clouds and plenty of sweet photo ops.
With thousands of fans expected, we carefully designed the space for crowd flow, line management, and seamless interaction. The event could not have gone smoother. Guests were thrilled to visit the pop-up, choose their favorite flowers, dance to the single and share their creations across social media platforms.
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