CHAINFEST

Client: Chain Brands Inc.2023 | NYA Studios - Hollywood, CADivisions: Redrock Creative, Redrock Live

ChainFEST marked a historic moment in the world of food festivals, as the first-ever gourmet fast food and culture festival.

The event brought together the world’s most iconic chain restaurants for three unforgettable nights in Hollywood. These brands partnered with the culinary genius of Michelin-starred Chef Hollingsworth to reimagine their signature dishes, elevating them to gourmet status while preserving the flavors that have endeared them to millions.

As the creative production partner for the first ever ChainFEST, Redrock Entertainment transformed a 20,000-square-foot space in the heart of Hollywood into a dynamic culinary destination.

We assembled and managed the culinary and venue operations teams, collaborated with the health department and brought sponsor activations to life through concept development, fabrication and execution. With a focus on wacky, over-the-top fun wherever possible, we infused the festival with playful elements like a mascot march and conga line, caricature artists, magicians and even hamburger-themed tarot readings. From logistics to experiential design, our team curated an unforgettable weekend where attendees indulged in exclusive menu creations by Chef Hollingsworth while immersing themselves in a one-of-a-kind festival atmosphere.

In Attendance

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