100 Thieves Summer Block Party

We delivered an immersive fan experience that blended esports, live DJ performances, exclusive merch and interactive brand activations. Fans with pre-booked tickets could watch the VALORANT Champions Tour via live stream, compete in a high-energy LAN party and explore a lineup of engaging activities. Our team facilitated everything from branded photo ops with custom Lexus cars to premium beverage offerings at the Heineken and Zevia bars. Attendees also had access to exclusive apparel sales and a variety of food options.

For VIP ticket holders, we curated an elevated experience, including the chance to customize their 100 Thieves jerseys and record a personalized 30-second meet-and-greet video with 100 Thieves members and Valorant Team talent. This one-of-a-kind activation took place at the AT&T booth, designed to mirror a podcast set.