As the world turns its attention to Los Angeles for the 2028 Olympic & Paralympic Games, brands and organizations are already eyeing an opportunity unlike any other: activating in one of the most vibrant, diverse and influential cities on the planet during the most watched sporting event on Earth.
Whether you’re planning a fan fest, hospitality lounge, brand experience or broadcast hub, choosing the right Los Angeles based production partner is essential. That’s where Redrock Entertainment comes in. We specialize in the art and science of live event production and LA is our home turf. From vendors and venues to permits and logistics, we know how to navigate this city and deliver extraordinary results. Our team has produced some of the most talked about events in entertainment, gaming, music and brand activations and we’re ready to do the same for LA28.
With Redrock Entertainment, you get one trusted partner offering end-to-end event solutions from creative ideation and design through to fabrication, execution, safety and even live broadcast and content capture. Our integrated model streamlines communication, maximizes efficiency and ensures every detail from concept to showtime works seamlessly together.
Event Production
We specialize in custom-built environments, temporary venue takeovers and world-class logistics. Our live event production portfolio spans decades and includes projects for global brands, Fortune 500 companies and some of the most respected names in entertainment. From fan fests to VIP galas, concerts and immersive brand activations, we have done it all.
Health & Safety
Hosting a large-scale event in Los Angeles during the Olympics requires more than a great idea – it demands meticulous attention to safety, compliance and public well-being. We lead the industry in live event health and safety, with in-house professionals who have served as fire chiefs, federal secret service agents and global compliance officers.
We know Los Angeles – because we are Los Angeles.
As a locally rooted production partner, we bring unmatched expertise in finding the right location for every occasion. Whether you need a hidden rooftop, a vintage warehouse, a scenic canyon backdrop or a prestigious venue, Redrock Entertainment is your direct line to the city’s best spaces. And as a full-service production company, we seamlessly integrate location services into your entire project workflow.
Our deep network of trusted venue partners and local contacts gives us the edge to secure unique spaces that fit your creative vision, timeline and budget. We act as your advocate, managing negotiations, navigating venue relationships and handling complex permitting processes with city agencies and private entities alike. Our experience across LA’s diverse neighborhoods means fewer surprises and smoother approvals.
Broadcast
Redrock Entertainment offers full-service broadcast and livestream production tailored for high-impact events. From press conferences and branded livestreams to real-time social content and on-site media hubs, we make sure your Olympic activation reaches far beyond Los Angeles.
Creative
Our in-house creative division partners with brands and agencies to turn big ideas into tangible experiences. From creative ideation and concept development to fully fleshed-out design, we specialize in immersive storytelling that cuts through the noise – especially in a saturated media moment like LA28.
The LA28 Olympic & Paralympic Games aren’t just a celebration of athletic excellence – they’re a moment to connect with a global audience, spark cultural conversations and craft unforgettable live experiences.
If you are ready to get ahead on your plans, email us at info@redrockentertainment.com or click the button below to connect.
