435 S SAN FERNANDO BLVD
BURBANK CA 91502 818-953-2225
Fw fenty beauty drive thru hero

Fenty Beauty
Drive-Thru Experience

Client: Fenty Beauty2023 | Los Angeles, CADivisions: Redrock Creative, Redrock Live

Hundreds of beauty influencers met the Eaze Drop Stick at Fenty Beauty’s biggest product launch event of the year.

The experience began with attendees being chauffeured in classic convertible cars. Upon arrival, they were shade-matched by Fenty Beauty Artists right from their seats - a creative nod to the very essence of the new foundation stick’s on-the-go convenience.
Fw fenty beauty drive thru intro2
2308fentydrivethroughdayof edited 22

Redrock Entertainment was tasked with developing a strategic brand experience to showcase the Eaze Drop Stick’s quick and easy application. To bring this vision to life, we discovered a unique Los Angeles venue and, in just three days, transformed it into the iconic Fenty Beauty Drive-Thru.

The experience unfolded in two parts: a nostalgic, choreographed vintage drive-thru, where guests placed their orders in classic Fenty style, followed by an immersive walk-up experience that transported them into a vibrant Fenty-verse filled with brand-inspired elements, drive-thru hosts, exclusive treats, giveaways and secret menu previews of unreleased products.

The event became a content creator’s dream, allowing influencers to capture unique, shareable moments that would amplify Fenty Beauty’s presence and create hype around the new product across social media.

0
In Attendance
0
Metric Title
0
Metric Title