Uber took the world by storm, revolutionising the way we travel on terra firma. Now, Supreme Jets is hoping to transform the skies for elite travellers. There’s no shortage of companies in the private aviation industry claiming to be the Uber of private jets. Google it, and the resulting offers are as bewildering as the airspace above Heathrow. One of the final frontiers of the so-called ‘sharing economy’ (think Airbnb, Uber, Kickstarter etc), private jet hire has been relatively slow to develop for a variety of reasons.