Creative, commercial and professional skills are needed in all branches of the film industry, including distribution.
The film is released in the UK on 400 prints across multiplexes and some independents. Holdovers for the film will be negotiated readily based on if it has a successful start, good reviews, and strong word-of-mouth. Exit polls are then taken.
The distributor then decides based on the previous stage to spend more marketing money behind it on radio and online to support the success and to maintain its momentum for a week or two longer.
More information regarding distribution can be found on the BBC Film Network website.